Preparing for a holiday season? Make sure your website conversion rate is *low* enough

Posted on Fri 13 October 2017 in Marketing • Tagged with conversion, sales, marketingLeave a comment

There’s no typo in the title. Our figures show that the lower website conversion rate you have during seasonal peaks, the better it is for your sales. In fact, by decreasing conversion, we managed to boost our sales. Read on to learn how that works.

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